"Finally, a richly researched and highly interesting study of cultural consumers. Many companies and nonprofit organizations could benefit greatly by focusing on this group." 
 - Philip Kotler, author and the “Father of Modern Marketing"

"An insightful look at how a Renaissance movement is transforming our culture, our politics, our communities, and what we care about as a society. RenGen redefines the whole notion of American popular culture and offers a hopeful vision for how we will live, think, and work in the next 50 years."